Are we a sustainable brand? Not yet, but we believe that our path to becoming a more sustainable brand is part of our overall journey.
Ralph Wado Emerson wrote “Life is a journey not a destination”. It is an overused but simple quote that we buy into, we see the journey to becoming a more sustainable brand a journey that has no final destination.
One of the easiest places to start was with our packaging, packaging is an area we have strived to be plastic free, not only from a consumer facing point of view but also from behind the scenes. The product is shipped in cardboard cartons using adhesive paper tape rather than traditional plastic packing tape from the factory to our warehouse. Individual styles are packed into biodegradable bags made from cornstarch with a non-toxic, natural clay anti-moisture sachet. Our mailer bags are compostable and can be used twice in the case of any returns.
Recycled card is used for hangers and swing tags, which are attached with recycled paper string. They are small steps towards our longer-term sustainability goal and easier to implement early on when starting a brand.
The majority of our Men’s & Women’s collection uses a ‘soft to step’ 15-30% recycled EVA foam on the footbed and outsole. Our Men's Mully and Women's Wahoo styles are made from a brushed recyclable TPE foam, the toe posts are made from recycled plastic bottles (RPET) and the padded upper strap is made from a 100% hemp canvas that is lined with organic cotton for comfort. The whole range is vegan friendly and PVC free.
You may see our display stands in your favourite retail stores, our stands are made in the UK using a blend of recycled and sustainably sourced materials and water based inks. To transport these stands we use packaging by Flexi-Hex®. Flexi-Hex® is on a mission to reduce global plastic production within the packaging industry. Using a patented, honeycomb design made from paper, Flexi-Hex® sleeves are strong and adaptable. But most importantly, they are 100% plastic-free, recyclable and biodegradable.
We are not even remotely touching the surface of what is possible in our sustainability journey, our future goals are innovation of new sustainable materials and practices within our company that align with our sustainability goals. We are in a race with no finish line, but it is a race we are happy to be a competitor in.