Our Story
FoamLife® was created by a collective of like-minded athletes and creatives who have grown up living and breathing a beach lifestyle. The ocean and the environment have always played a significant role in shaping our lifestyles. This has influenced the sports we love and the places we have travelled to.
Flip-flops have always been our go-to footwear, yet, when searching for a new pair we found that options were surprisingly limited for those who want a sustainably- focused brand that truly reflects their values. That’s when we recognised a clear gap in the market and an opportunity to create something better.
We started FoamLife to fill this significant gap in the market for footwear that combines style, comfort, sustainability and affordability. In a world where many eco-friendly products have dated designs, a lack of comfort and a hefty price tag, we recognised the need for a change of that narrative and to offer a unique alternative that didn’t force consumers to compromise on quality or their values.
As a purpose-driven company with authenticity at our core, we set out to design footwear that harnesses responsibly sourced materials and ethical production practices while delivering all-day comfort, modern aesthetics and accessible pricing.
Our Mission
FoamLife® creates simple, stylish and supremely comfortable footwear that treads lightly on the planet!
The FoamLife® mantra is to "Live Less Ordinary", less about the daily grind and more about discovering your own path.
Our Vision
FoamLife® aspires to be a global leader in sustainably focused footwear, inspiring a movement towards mindful living with stylish and comfortable designs that respect our planet.
We view the journey to becoming a more sustainable brand a journey that has no final destination, where innovation of Eco-conscious products and packaging is the new normal.
Product
We are conscious our planet and oceans are not only our playground but also our future. We therefore have a long term focus on sustainability.
All of our packaging is plastic free from the factory to the end consumer. We use biodegradable bags made from cornstarch, recycled card for hangers and swing tags which are attached with recycled paper string. Our entire range uses a ‘soft to step’ foam. We use a variety of foams such as recycled EVA, a sugarcane EVA and a Bloom Algae-blended EVA foam.
We use other recycled and sustainable materials such as natural rubber, hemp canvas, plant-based bio leathers and various RPET fabrics that are made from post-consumer recycled plastic bottles. The entire collection is vegan friendly and PVC free.
Our brand stands on four essential pillars:
Style
Our designs are crafted to make a statement, combining timeless design with modern trends.
Comfort
We prioritize comfort in the design and material selection process to ensure every pair is supremely comfortable.
Sustainabilty
We prioritize sustainable
materials and processes to create footwear that reduces our impact on the planet as much as possible.
Accessibility
We believe sustainable
products that look and feel great should be accessible, offering good-quality footwear at affordable prices.